Doll cannot stand alone

To all young girls aspiring to be journalists – the News Anchor Barbie! Oh, how I wish I’d had this empowering doll when I was a kid. Mattel says:

Barbie® I Can Be…™ dolls and accessories empower girls to play out different roles and “try on” fabulous careers, including news anchor, the first Barbie® profession chosen by global vote. Wearing a posh pink suit with black accents and carrying a B News folder, camera and microphone, this savvy journalist reports up-to-the-minute news in signature Barbie® style. The inspiring set also comes with a special code that unlocks career-themed content online, for even more digital play!

This is a doll who can be anything she wants. She can have a career in the fabulous world of journalism. But beware, says manufacturer, “doll cannot stand alone”. I expect she’ll need Editor-in-Chief Ken to hold her up.

About Johanna Vehkoo

Journo, speaker, fact-checker. Formerly Visiting Scholar at Wilson Center, Washington DC, and Fellow at the Reuters Institute for the Study of Journalism, Oxford University. Wrote a book about the future of quality journalism. Founder of award-winning startup Long Play. Blogs in both Finnish and English.
This entry was posted in Blimey, Journalism. Bookmark the permalink.

One Response to Doll cannot stand alone

  1. Janice says:

    “doll cannot stand alone.” – classic.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s